How to Help Your Client Decide if a Native App is Necessary

More and more people across the world are using their mobile devices to access digital content. According to eMarketer, mobile phone use will grow from 61.1% to 69.4% worldwide. The same article also claims that nearly one-fourth of the global population use a smartphone monthly, but by 2017, this number will increase to 50%. American cell phone use has already surpassed the global numbers. The Pew Internet Research discovered that as of 2014, 90% of American adults own a cell phone, and 58% of those cell phone owners have a smartphone. Interestly enough, though, America only ranked number ...